Maruti Kizashi is still in the concept stage in India. Maruti Suzuki Kizashi was first unveiled at the Frankfurt Motor Show in 2007 and later at the 9th Auto Expo in New Delhi in 2008. Maruti Kizashi will be priced at Rs. 10 lakh and therefore will be a premium car with luxury features.
Maruti Kizashi comes with an outstanding aero-dynamic design with front view featuring a completely stylish look. There is a new innovative tapering headlights and classic front design that is unseen so far in Maruti small car models in India. This new upcoming model can rightfully be attributed as a cross-over sports sedan.
Maruti has very recently launched yet another small car model, Maruti Ritz, in India but it is yet to make its impact in the Indian market. Maruti Suzuki India Limited; India's largest car manufacturer that sells nearly every second car in India is contemplating an expansion of its product portfolio; especially in the sedan segment. As of now, Maruti Swift and Swift DZire attribute to a majority of its sales.
Maruti Suzuki India (MSI) Managing Director and CEO Shinzo Nakanishi said "My concern is about the quality of our growth. Although we achieved good overall national numbers, the region-wise and model-wise performance was not uniform. We relied mostly on Dzire and Swift to power our growth."
MSIL (Maruti Suzuki India Limited) seems to be getting ready to launch a new car, a crossover of sporty looking sedan in India. Christened as Maruti Kizashi, the sedan is still in initial stages and will take about a year’s time for the launch, say around 2010.
Maruti Suzuki Kizashi; however, was unveiled during 2007 at the Frankfurt Motor Show and then in 2008 at the Auto Expo Delhi.
Although there are no cues to the exact pricing of the Maruti Kizashi, feelers say that it will be priced around 10 lakhs and so obviously one can expect the sedan to be a premium car with no compromise on luxury features.
Still the USP of the Maruti Kizashi will be its incredible aerodynamic designing and a stylish front with huge grill. The headlights (LEDs) will taper down in an angular fashion giving it a fresh yet stylish look to the Kizashi. We have not seen such a fairing for any of the existent Maruti cars, however, it certainly doesn’t look like a car for Indian roads as the bumpers almost kiss the ground.
Maruti Ritz which was launched recently still needs to click in the Indian market and with cars like Kizashi Maruti portfolio certainly will be bolstered. Maruti Suzuki India Limited is India’s largest car maker as well as seller in the country, but in the sedan segment it has to make its mark felt and as of now it has Swift and Swift Dzire cars in the segment. However, there is a lot of competition for sedans and Maruti will have to work through new sales strategies to create an impact.
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